MKT 211 — MKT-211. Digital Advertising. 3 Credits
LECT 45 hrs Digital technology changed the way individuals, businesses, and organizations interact with each other. Students will learn how digital marketing fits into marketing plans and how to use technology to better engage with target markets. Students will gain an understanding of the digital marketing landscape. This course will provide an examination of the on and off-site search engine optimization (SEO), paid search marketing, online advertising, web analytics, email marketing, paid social media advertising, and online reputation management. Students cannot receive credit for both MKT-210 : Social Media Analytics and MKT-211 : Digital Advertising. Prerequisites: MKT-113 .
Prerequisites: MKT 113