MG 181 — E-Commerce and Retail Management
This course prepares students for success in the eCommerce and Retail landscape. Topics span from comparing traditional retailers and category specialists to understanding the pivotal role of technology in supporting retail businesses. The course delves into ecommerce retailing, exploring online platforms, digital marketing, and data analytics. Students will analyze merchandising decisions, visual elements in retail, and strategies at different product life cycle stages. Logistics, supply chain management, customer service strategies, legal compliance, and ethical considerations in retail management are also emphasized.