MK 130 — Fundamentals of Marketing

3 credits · 3 hours

Study of the marketing process as it relates to the problems and policies of profitable operation of a business enterprise. Attention is given to the role and significance of middlemen, evaluation of consumer needs, price determination, promotional and sales strategies, and governmental regulations.

Part of

• as an effective management learning technique. PR:
• Certificate of Applied Science - Business Administration Major Code – CM21

Source ↗

← back to mountwest catalog