BM 2123 — MARKETING
Prerequisite: NONE This course is a study of the institutions engaged in the movement of goods and services from producers to consumers. Also included are the functions, methods, channels, pricing, and regulation of marketing policies. Credit: Three semester hours BM 2203 PRINCIPLES OF SUPPLY CHAIN Prerequisite: NONE This course will explore the principles of supply chain to include the evolution of supply chain to current 21st Century models, supply chain information technology, the value proposition of logistics, imperative customer accommodation, logistical operations to include transportation, warehouse design and network design. Finally, this course will explore supply chain administration to include relationship management, performance measurement and trends. Credit: Three semester hours BM 2213 INTERNATIONAL BUSINESS Prerequisite: NONE This course is a general survey of the unique problems faced by firms engaging in international activities. It will cover the importance of understanding the foreign economic, social, political, cultural, and legal environment. The mechanics of importing and exporting, joint venture, franchising, and subsidiaries will be studied. International dimensions of management, marketing and accounting as well as international financial management will be included. The aspect of human resource implications in international business as well as the special problems of multi-national corporations will be discussed. Recent problems of the internation