MKTG 2123 — Marketing

3 credits · 3 hours

Introduces college students to the basic concepts, practices and analytic methods of marketing. The core subjects are: role of marketing in the firm; strategic and tactical planning; marketing environment; market analysis; consumer decision making; and market research. Elements of the marketing mix — product, communications, pricing and distribution will also be emphasized.

Part of

• Enterprise Development Business Administration Option
• Accounting Pre-Option Business Administration
• Sports Management
• Business Administration Technology Accounting Option
• Business Administration Technology Marketing & Management

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