AIBU281 — AI-Driven Marketing & Consumer Behavior
AIBU 281 - AI-Driven Marketing & Consumer Behavior AIBU 281 - AI-Driven Marketing & Consumer Behavior 3 Credit Hours This course explores the transformative impact of artificial intelligence on modern marketing strategies and consumer behavior analysis. Students will examine how machine learning, predictive analytics, natural language processing, and personalization algorithms are reshaping the way brands engage with consumers