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SMMK200 — Social Media Marketing Strategy

3 credits · 3 hours

SMMK 200 - Social Media Marketing Strategy SMMK 200 - Social Media Marketing Strategy 3 Credit Hours This course develops students ability to create, implement and evaluate successful social media marketing campaigns. The course emphasizes skill-building in using social media tools to build high-value relationships with target audiences. Key elements include matching social media tactics with target markets and developing strategies to engage those markets using relevant social media channels

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