MKT-140 — Principles of Selling
MKT - 140 Principles of Selling MKT - 140 Principles of Selling (3 s.h.) This course introduces the principles of relationship selling in today’s market-driven economy. Students examine personal selling as a key marketing activity, focusing on ethical behavior, buyer behavior, communication, and the relationship selling process. Emphasis is placed on creating customer value through effective selling practices, follow-up, and self-leadership.