BUS-261 — Digital Marketing
BUS - 261 Digital Marketing BUS - 261 Digital Marketing 3 Credit(s) This course focuses on the marketing applications of digital technology for strategic competitive advantage. Students will learn how to apply conventional marketing tactics to digital platforms. Through hands-on application in a computer lab, they will create an on-line marketing communications piece for their portfolio. They will also develop a marketing plan for an Electronic based business. Topics include web design basics, analytics, SEO, advertising online, social medial & mobile marketing. Prerequisite(s): C in BUS 105 or Admission to a Post Graduate Business or Tourism program and C in BUS 162 and BUS 170 For information about transferability: BC Transfer Guide For more information visit our timetable
Prerequisites: BUS105, BUS162, BUS170