BUS-267 — Services Marketing
BUS - 267 Services Marketing BUS - 267 Services Marketing 3 Credit(s) This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies. Prerequisite(s): C in BUS 105 or Admission to a Post Graduate Business or Tourism program and C in BUS 162 For information about transferability: BC Transfer Guide For more information visit our timetable
Prerequisites: BUS105, BUS162