BUS-362 — Market Research
BUS - 362 Market Research BUS - 362 Market Research 3 Credit(s) This course is about providing quality information upon which managers can act. Market research is the set of tools that have been developed to allow managers to collect and analyze information, primarily information about customers. This course is designed for people who will be using rather than for those who will be specializing in market research. However, for someone to be an intelligent user of market research, he or she needs a solid general understanding of market research techniques. Prerequisite(s): C in BUS 105 and BUS 162 and STA 115 or MAT 115 For information about transferability: BC Transfer Guide For more information visit our timetable
Prerequisites: BUS105, BUS162, STA115, MAT115