BUS-368 — Advertising and Marketing Communications
BUS - 368 Advertising and Marketing Communications BUS - 368 Advertising and Marketing Communications 3 Credit(s) This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan. Prerequisite(s): C in BUS 105 or Admission to a Post Graduate Business or Tourism program and C in BUS 162 For information about transferability: BC Transfer Guide For more information visit our timetable
Prerequisites: BUS105, BUS162