BUS-430 — Business-to-Business Marketing
BUS - 430 Business-to-Business Marketing BUS - 430 Business-to-Business Marketing 3 Credit(s) This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management. Prerequisite(s): C in BUS 105 or Admission to a Post Graduate Business or Tourism program and C in BUS 162 For information about transferability: BC Transfer Guide For more information visit our timetable
Prerequisites: BUS105, BUS162