BUSA 236 — Digital Marketing
<p><span><span>The</span><span> Digital Marketing course introduces students to the key principles and techniques used in digital marketing. Students will </span><span>demonstrate</span><span> their comprehension of developing digital marketing strategies and tactics using various digital marketing tools including</span><span> social media marketing, </span><span>website marketing, search </span><span>engine optimization/marketing, email marketing, mobile marketing, digital </span><span>branding</span><span> and photography</span><span>. Students will further analyze the current trends and analytics using digital tools while exploring the ethical/ legal considerations in developing a Digital Marketing Plan.</span></span><span> </span></p>