BUSA 270 — Marketing Simulation
<p>Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Offered spring semester only.</p>
Prerequisites: ACCT-101, BUSA-205, BUSA-221G, BUSA-235, BUSA-236, CISC-101