HOSP 140 — Principles of Festival Operations
<p>This course offers an in-depth exploration of the planning and management of domestic festivals, both profit and nonprofit. Students will learn to identify target audiences, define festival goals, and align these with customer expectations. The course covers essential logistics, management strategies, and practical techniques for organizing successful festivals. Emphasis is placed on the economic impact of festivals, with a focus on effective communication and a comprehensive approach to risk management.</p>