CAOT124 — Social Media Marketing
This course explores how businesses use social media platforms to build brand awareness, engage with target audiences, generate leads, and foster meaningful customer relationships. Students will learn how to develop and implement effective social media strategies that align with organizational goals and enhance competitive advantage. The course emphasizes creating and distributing valuable, relevant, and consistent content to attract and retain defined audiences. Through practical projects and case studies, students will gain hands-on experience using current and emerging social media tools while learning to evaluate and adapt strategies in an ever-evolving digital landscape.