MKT101 — Principles of Marketing
Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution. Fulfills open electives.
Part of
- Accounting
- Aviation Management
- Business Administration Transfer
- Digital and Social Marketing
- Graphic Design - Integrated Media
- Graphic Design-Print
- Dietary Management Certificate
- Entrepreneurship
- Social Media Marketing
- Sustainable Horticulture Certificate
- Business Administration Accounting
- Business Administration Entrepreneurship Pathway
- Business Administration Finance
- Business Administration Healthcare Management
- Business Administration High Tech Manufacturing Management
- Business Administration Transfer Hospitality Pathway
- Business Administration Transfer Management Pathway
- Business Administration Marketing
- Graphic Design Print