MKT3210 — Introduction to Marketing

Add to Personal Catalog This introductory marketing class focuses on the basic principles of Marketing, including Value, Exchange, The Marketing Mix, Environmental Forces, Segmentation, Targeting, Positioning, Branding, Product Management, Supply Chain Management, Marketing Ethics, Sustainability, Consumer Behavior, Services Marketing, CRM, IMC, Personal Selling, Pricing, Marketing Research Techniques, and Marketing Careers. (3 hrs lec)

Part of

• Accounting, A.S.
• Agriculture - Farm and Ranch Management, A.A.S.
• Business Administration, A.S.
• Business Management, B.A.S.
• Business, A.A.S.
• Digital and Social Media, A.A.S.
• Digital and Social Media, S.C.
• Equine Business Management, A.A.S.

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