BUSN 134 — Principles of Marketing
This course is a comprehensive study of the functions and institutions involved in the flow of goods and services from production to consumption. Topics include the marketing environment and process, consumer behavior, distribution, industrial users, retailing innovations, wholesaling practices, product planning, packaging, selling, advertising, sales promotion and pricing.
Part of
- Accounting Concentration
- Business, Associate in Applied Science
- Business Administration Concentration
- Business Administration, Associate in Science
- Business Analytics Concentration
- Business Studies, Certificate of Completion
- Data Analytics, Certificate of Completion
- Finance Concentration
- Health Administration Concentration
- Management Concentration
- Marketing Concentration
- Small Business Management, Certificate of Proficiency
- Sports Management Concentration
- Supply Chain Management Concentration
- Computer Science/Information Technology, Associate in Applied Science