COMM 242 — Social Media & Multiplatform Content Creation
This course explores the rapidly evolving world of social media production and cross-platform content strategies. Students will learn how to create short-form video, audio, and written content designed for specific digital platforms, while also developing skills in campaign planning, copywriting, and audience engagement. The course emphasizes the importance of analytics, helping students understand how to evaluate performance metrics and adjust creative strategies. Students will complete portfolio-ready projects that demonstrate fluency in creating content for TikTok, Instagram, YouTube Shorts, and emerging media platforms Code course fee.