MKT2043 — Principles of Marketing
MKT 2043 - Principles of Marketing MKT 2043 - Principles of Marketing 3 Credit Hours Course Description: The student will discuss the major aspects of each of the portions of the marketing mix (product, price, promotion and distribution), how they function, their interrelationships and the management of each. The student will use accepted techniques and tools in analyzing, evaluating and making decisions in marketing related cases.
Prerequisites: MATH0203, ENGL0203