MKT201 — Principles of Advertising
MKT 201 - Principles of Advertising MKT 201 - Principles of Advertising Credits/Units: 3 cr. (Fall Only) Students learn to identify the role of advertising and how it reflects society. Emphasis is placed on the need for strategic planning in order to determine creative tactics - visualization, copywriting and layout - and use of media (traditional, electronic, print and new) vehicles. Current materials from today’s Advertising Agency departments are utilized. Prerequisite: MAT 010 or math placement into MAT 020 or higher Note: BUS 103 and MKT 101 are the recommended pre- or co-requisite courses for Business majors
Prerequisites: MAT010, MAT020, BUS103, MKT101