MKT203 — Marketing Management
MKT 203 - Marketing Management MKT 203 - Marketing Management Credits/Units: 3 cr. (Fall Only) A study of the application of the principles underlying effective marketing management. The student examines the impact of marketing management decisions on such major areas as market research, product development, industrial marketing, promotion, pricing, and distribution. A field study market research project is included. Prerequisite: MKT 101
Prerequisites: MKT101