MKT204 — Problems in Marketing
MKT 204 - Problems in Marketing MKT 204 - Problems in Marketing Credits/Units: 3 cr. (Spring Only) Marketing problems are analyzed by use of the case study approach. This approach emphasizes the interrelationship of marketing management to the areas of accounting, economics, mathematics, and statistics toward the solution of problems. Topics include: product development and trend policy, channels of distribution, market research, pricing, advertising, and selling. Prerequisite: MKT 101
Prerequisites: MKT101