BMK-2710 — Salesmanship
This course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies. Formerly: MKG-2710. Students may not receive credit for both MKG- 2710 and BMK-2710. Course