BMK-2770 — Advertising

3 credits · 3 hours

This course explores the field of advertising and promotion and its role in the marketing process. The student learns the concept of Integrated Marketing Communications (IMC) to effectively communicate with the target market. Formerly: MKG-2770. Students may not receive credit for both MKG- 2770 and BMK-2770. Course

Part of

• Marketing Management, A.A.S.
• Marketing Management Certificate

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