MRK 201 — Principles of Marketing
This course presents an overview of marketing management in modern organizations including an introduction to the concept of marketing, the role of marketing in society and the firm, marketing terms, and the various factors that influence marketing decision-making. Students learn how to apply those factors to analyze customers, competition, marketing strengths, and marketing weaknesses. Students study market research and selection, consumer buying behavior, and product development including pricing, promotion, distribution, and global marketing strategies.