MRK 241 — Social Media Marketing
This course examines how social media is used to achieve today's marketing goals. Students gain a perspective on how traditional marketing professionals have viewed social media, myth busters, and how social media is integral to building a marketing strategy. Students explore how to use social media tools, set social media goals that align with the business's goals, and analyze and understand metrics. This class encompasses developing a social media strategy, goals and metrics for business or professional career development, as well as hands-on work in a computer lab.