COMM120 — Introduction to Mass Communication
COMM 120 - Introduction to Mass Communication COMM 120 - Introduction to Mass Communication (3,0) 3 Credits This course explores how mass communication shapes culture, society, and everyday life. This course explores the history, structure, and influence of major media industries including print media, radio & audio formats (e.g., podcasts), film, television, video games, advertising, public relations, ethics, social media, generative AI, and merging platforms. This course introduces communication theories such as Agenda-Setting, Framing, Gatekeeping, Social Presence, Social Judgment, and Uses and Gratification, to students analyze, interpret, and respond to media messages. Topics include media literacy, media effects censorship, ethics, regulation, representation and bias, advertising, marketing, social media, and generative AI. Students who complete this course will better appreciate the impact of mass media on culture and will become more proficient observers, consumers, and practitioners of mass media by becoming more media literate. Students will study the impact of media technologies from print to streaming to generative AI. Course link
Part of
- Business Administration-Overview of Options, Associate of Science
- Business Management-Overview of Options, Associate of Applied Science
- Communication Studies, Associate of Arts Degree in Liberal Arts
- Digital Media/Film Studies, Associate of Science
- Digital Video Production, Certificate
- Marketing Option in Business Administration, Associate of Science
- Social Media Specialist, Certificate