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MRKT101 — Principles of Marketing

3 credits · 3 hours

MRKT 101 - Principles of Marketing MRKT 101 - Principles of Marketing (3,0) 3 Credits Examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services. Relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility. Course link

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