MRKT202 — E-Commerce
MRKT 202 - E-Commerce MRKT 202 - E-Commerce (3,0) 3 Credits To succeed in today’s dynamic business environment, a marketing manager must understand how electronic business systems can enhance a business’s relationship with its customers. This course explores the complexities of electronic commerce. Business opportunities, challenges, and management strategies for success will be examined. Course link
Prerequisites: MRKT101