MRKT231 — Advertising
MRKT 231 - Advertising MRKT 231 - Advertising (3,0) 3 Credits This course provides an overview of advertising and integrated marketing communications tools including: sales promotion, direct response, public relations, personal selling, and new media. All aspects of the communication process, from planning, positioning, campaign development, and budgeting to evaluation and measurement will be covered. Advertising in a social, cultural, ethical and legal/regulatory context will be discussed. Course link
Prerequisites: MRKT101