MKT 2210 — — Comprehensive Sales Techniques

Examines and studies the principles of professional selling including its historical and economic aspects; the selling processes; types of selling; personal selling as a communicative and promotional element in the marketing of goods and services; pre-sale essentials; pre-sale planning; the selling formula; salesmanship at work and self-management. Offered: Fall Prerequisites: MKT 1010 .

Prerequisites: MKT 1010