MKT 2490 — — Applications in Digital Marketing and Media
Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is to apply knowledge and skills to develop a strategic marketing plan and design a digital media project. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information to design a fully integrated strategic marketing and digital media plan. Course requirements include students' working in teams to select, research, and develop a product, create, and execute a strategic marketing and digital media plan as a capstone project. Offered: Spring Prerequisites: COM 1110 , CPT 1250 , CPT 1580 , CPT 2650 , CPT 2670 , MKT 1010 .
Prerequisites: COM 1110, CPT 1250, CPT 1580, CPT 2650, CPT 2670, MKT 1010