MSM 1220 — Advertising and Promotion
This course introduces students to the principles and practice of advertising and promotions as key components of the marketing mix. Students will explore branding, advertising appeals, consumer psychographics, copywriting, creative strategy, and the role of sales promotions in driving short- and long-term results. Through analysis of current advertisements, students will evaluate effectiveness and develop a critical eye for strategic communication. This course emphasizes applied learning, creativity, and strategic thinking, with hands-on projects for students to gain practical skills in visual and written communication.