MKT 20100 — Principles of Marketing
This course introduces the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, marketing mix, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation are explored.
Part of
- Accounting AS
- Accounting AAS
- Business Administration AS - Economics Track
- Business Administration AS - Finance Track
- Business Administration AS - General Studies Track - 24 Month Option
- Business Administration AS - General Studies Track - 18 Month Option
- Business Administration AS - General Studies Track - 12 Month Option
- Business Administration AS - Healthcare Administration Track
- Business Administration AS - Sports Management Track
- Business Administration AAS - 24 Month Option
- Business Administration AAS - 18 Month Option
- Business Administration AAS - 12 Month Option
- Entrepreneurship AS
- Entrepreneurship AAS
- Entrepreneurship Certificate
- Marketing AS
- Marketing AAS