BID-228 — Internet Marketing Certificate
The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Todays highly competitive environment has further accelerated that change, as companies demand more accountability for marketing dollars than ever before. With this increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater. This program will give you the tools to begin a career path in the evolving, integrated world of marketing and media whether you want to become a part of a marketing team or start your own venture. Youll learn web design concepts, traditional and innovative online marketing methods, successful outlets for reaching your audience, and how to build an online brand. A review of basic marketing principles will be covered in this program. Specialized Areas of Study: "Search Engine Optimization "Social Media Optimization "Internet Consumer Behavior "Website Advertising and Design Principles "Web Analytics and Reporting "Internet Business Models "EBay for Businesses