BID-728 — Crafting Effectivepressrelease
The press release can be a business best tool for promotion and exposure from press and local media. Unlike traditional advertising, press exposure carries an innate credibility and interest after all, when its in print, people tend to believe. But its not as easy as it sounds! There are formats and guidelines one needs to follow in order to become an authentic go-to-resource. This topic covers areas of strategy planning, tactics for impactful titles and informative layout design. Attendees of this course will build a press release to use immediately upon return to the office.