BID-729 — Market Yourself Like P R Pro
A good Public Relations strategy involves spending time defining your target market and finding ways to communicate to them via the press, associations and community outlets. Developing a media kit and becoming a Go-To resource for the media is an essential part of playing this game. Avoid big PR firm costs and learn to Do-It-Yourself (DIY) in order to increase the perception of your talents and skill-sets. This topic covers areas of creating public awareness, making newsworthy headlines and effective formatting of the materials needed to marketing yourself like a public relations professional.