BID-741 — You Make Good Food?? Tell Us
Facing the great challenge of the restaurant business: getting people in the door. A restaurant is by definition a retail business differing from other retailers in that it manufactures the product (the kitchen) at the point of sale (the diner). To be successful retailers must always market their business in a way that works best budgeting while following the most effective strategies. What are some of the better strategies for reaching the restaurants customer? What are the most cost effective ways? This course will examine how to promote your restaurant from modern electronic communications, to public relations, to multiple forms of advertising, to the ever-popular word-of-mouth , etc