BUA-220 — Prin of Marketing
This course is a survey of the roles of the consumer, retailer, and wholesaler; as well as the functions of price, product, advertising, financing, and risk. It emphasizes the interaction of each of the marketing components and developing an awareness of the whole marketing process. 3/0/0
Prerequisites: ENG101
Part of
- Business Management Technology; AAS
- Photography; AFA
- Liberal Arts & Sciences: Accounting Option; AS
- Liberal Arts & Sciences: Business Administration Option; AS
- Liberal Arts & Sciences: Fashion Media & Merch. Option; AS
- Small Business Certificate
- Business Technology Career Certificate
- Construction Management Entrepreneurship Career Certificate