MKTG2110 — Principles of Marketing

3 credits · 3 hours

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. ummer, Fall and Spring. Three

Part of

• Accounting, A.A.S.
• Business Administration, A.A.
• Business Administration, A.A.S.
• Business Administration, Certificate
• Entrepreneurship, Certificate
• Technical and Professional Communication, Certificate

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