MKTG 1100 — Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
Part of
- Hotel, Restaurant and Tourism Management Associate of Applied Science Degree HM13
- Hotel, Restaurant and Tourism Management Diploma HM12
- Marketing Management Associate of Applied Science Degree MM13
- Marketing Management Diploma MM12
- Marketing Specialist Technical Certificate of Credit MS21
- Small Business Marketing Manager Technical Certificate of Credit SB51