BUS 0280 — Introduction to Marketing
Units: 3 Formerly known as BUS 120 Hours: 54 lecture Explores the fundamental concepts of marketing that allow businesses to find, satisfy, and retain customers. Topics includes marketing research, identifying and selecting target markets, understanding consumer behavior, and making product, pricing, distribution, and promotion decisions. Students will also explore and assess the effectiveness of digital marketing tools including social media marketing, email marketing, and search engine marketing. (CSU)
Part of
- Applied Art and Design—Digital Media - Certificate of Achievement
- Applied Art and Design—Film and Video Production - Certificate of Achievement
- Applied Art and Design—Graphic Design - Certificate of Achievement
- Applied Art and Design—Web and Interaction Design
- Applied Art and Design—Web and Interaction Design - Certificate of Achievement
- Creative Entrepreneurship - Skills Certificate
- General Business - AA or AS Degree
- General Business - Certificate of Achievement
- Innovation and Entrepreneurship - AA or AS Degree
- Innovation and Entrepreneurship - Certificate of Achievement
- Management - AA or AS Degree
- Management - Certificate of Achievement
- Marketing - AA or AS Degree
- Marketing - Certificate of Achievement
- Real Estate - AA or AS Degree
- Real Estate - Certificate of Achievement
- Recreation Management - AA or AS Degree
- Recreation Specialist - Certificate of Achievement