BUS 0282 — Digital Marketing Essentials
Units: 3 Formerly known as BUS 122 Advisory: Completion of BUS 280 and BUS 250 with grades of "C" or better or equivalent Hours: 54 lecture Exploration, analysis, and application of digital tools used by marketing professionals. Focus on technical skills and marketing expertise in the following areas: Social Media Marketing Platforms, SEO, Analytics tools, Basic Design Software, Content Creation, CRM Software, Advertising Platforms, E-commerce Platforms, and Digital Marketing Integration. Emphasis on basic marketing skill acquisition to effectively run a department of 1, or work as a marketing contractor or coordinator. (CSU)