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MKT240 — Market Research

3 credits · 3 hours

MKT 240 - Market Research Add to Catalog Bookmarks MKT 240 - Market Research 3 Credit Hours Designed for students to generate and develop marketing information for use in effective decision making. The roles and methodology of conducting primary and secondary research are emphasized. Students will conduct both quantitative and qualitative research projects. Prerequisites: MKT 120 Check course scheduling information | Check course textbook information

Prerequisites: MKT120

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