BUSN 106 — Social Media Marketing for Business
This course will explore the foundations and principles of social media marketing and its role in branding and growing a small business. The basic concepts of social media and small business marketing will be discussed. Social networking, bookmarking, blogging, email marketing, video/photo sharing, location -based sites, guerilla marketing and more will be explored during this course. Course homework and projects will focus on using social media tactics to mar ket a small business. A social media marketing plan will be deveoped in theoretical exercises and practical plans for students intending to enter and grow a small business. Prerequisite(s): none Corequisite(s): ENGL-100 or ENGL-101