BUSN 200 — Marketing
This course merges activities used to market a product or service into a logical framework . Students learn about building relationships with customers according to the customer's needs. Skills developed and used are segmenting the market, defining buyer behavior, positioning a product to satisfy customer needs, and developing a strategy for the product, price, and marketing communication. Areas of focus include modern distribution systems such as direct marketing, telemarketing, and the Internet. There is also extensive focus on E-commerce. Prerequisite(s): BUSN-100 Corequisite(s): ENGL-100 or ENGL-101