CNMS 294 — Storytelling for Social Media
This course dives into the relevancy and importance of storytelling in creating an identity for yourself as well as your clients. One of the jobs in the media marketplace is “Storyteller.” Part social media and part brand manager this job is about creating an identity for your clients and/or yourself using a variety of audiovisual techniques. Students will learn to craft these identities though understanding basic storytelling methodologies. From aural storytelling and micro fiction to visual media, the class will explore the commonalities of how stories are told, interpreted and subsequently become part of our culture. Using a variety of audiovisual technology, students will learn how to apply their sto rytelling skills to social media in order to create and promote a brand. The class will also examine current social media platforms as well as Search Engine Optimization (SEO) and software designed for social media distribution. Students will learn how to and be challenged to create their own “pitch” for small local businesses. Prerequisite(s): ENGL-100 or ENGL-101 Corequisite(s): none